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Molecular gastronomies

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Fancy Fast Food is a blog about re-mixing fast food, fancily.

From the blog: “These photographs show extreme makeovers of actual fast food items purchased at popular fast food restaurants. No additional ingredients have been added except for an occasional simple garnish.”

High-brow or low-brow? Despicable or brilliant?

In other words, where on the New York Magazine Approval Matrix would this blog belong? Here are some sample works:

McSteak & Potatoes

  • Popeye’s Chicken –> Spicy Chicken Sushi
  • White Castle –> Tapas de Castillo Blanco
  • Burger King Croissan’wich and Biscuit –> BK Quiche

Other extreme food makeovers:


Written by @hellopanelo

June 30, 2009 at 2:18 pm

Posted in food, hack, remix

Brooklyn Museum adds API; Matt Dickman explains API to marketers

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Museum gets it

Museum "gets it"

Matt Dickman is a techno-marketer — he explains, in plain English, technical terms that “confuse or intimidate marketers.”

Take API for example, one of the core tenets of web 2.0. There’s a lot of tech jargon behind this “Application Programming Interface” but Matt breaks it down in a 3-minute whiteboard video, “What is an API?”

Basically, an API gives people a “key” to a company’s data. Your API key lets you do what you want with the company’s data, within limits.

This is like Google giving you access to their maps, so people have the ability to make crazy maps that no self-respecting company would touch, such as “She Went of Her Own Accord”, a Google maps mashup comprised entirely of location-based jokes, i.e. place names that are puns.

Cool enough. And what if the company is a museum? What does an API bring to that organization and its marketing?

Enter the Brooklyn Museum, which this week launched an API of their collection. This API key consists of “a set of methods that return structured data and links to images from the museum’s collections.” It works nicely with “Tag! You’re It!”, the museum’s previous foray into tagging their online collection.

So, awesome, you get to mash up all the pretty art in the Brooklyn Museum’s collection. What’s the benefit from this kind of work?

Even the museum blog doesn’t pretend to know the answers:

There’s a wonderful X factor to all this—that we just don’t know what interesting something that someone will come up with—so it is exciting to wait and see. One thing we do know is people within our own industry have been working to create various pan-institution collection databases. By releasing our API, Brooklyn Museum data can now be included in these endeavors without requiring more staff time from us (something that would have been impossible prior to the API). The API offers us a way to share our data in a very democratic way—the work we do on the API can benefit all developers working with our collection online—not just major projects coming out of the non-profit sector.”

Lesson learned: APIs introduce the X Factor… hope you like surprises.

All images owned by Brooklyn Museum are licensed under Creative Commons Attribution-NonCommercial-NoDerviatives license.

All images owned by Brooklyn Museum are licensed under Creative Commons Attribution-NonCommercial-NoDerviatives license.

Written by @hellopanelo

March 6, 2009 at 1:45 pm

Craftwork vs. Kraftwerk

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Knitters and hackers have a lot in common — crafty, with an activist streak.

They like to work in groups. Radical groups are best! And they make stuff. A little this, a little that, nothing in particular, sometimes just what’s on hand.

They’re into collective tinkering.

Where does our city make room for such tinkering?

Local knitters can stitch ‘n’ bitch at sewing collectives in the Garment District.

Meanwhile, local hackers have a home at NYC Resistor, a shared space in downtown Brooklyn. They work on shared techy projects, and give themselves job descriptions like:

“Instigator with video trigger finger”
“Breaks things to fix them”
“Gameboy musician and crowd control”

Basically, you get to play around with laser cutters, 3D printers, and other machine-bots that turn your digital concepts into physical realities. See the action at Thingiverse.

For now, the tinkering is just that — whimsical projects for cityscape rings and googly-eye organizers. As the community learns, though, the open-source knowledge could propel the projects in a number of directions.

Like electronic knitting machines 🙂

All this tinkering costs money though, thanks to astronomical NYC rents. To offset the building costs, Resistor uses its space to host classes. If you ever need to take a class on DIY Printed Circuit Boards or an Intro to UNIX, check out their course listings on Eventbrite.

Written by @hellopanelo

February 12, 2009 at 11:23 pm

Posted in crafty, DIY, hack