Monday nights on ABC are my nerdcore TV time: The Big Bang Theory at 8pm, about a group of physics geeks (one of which is Johnny Galecki) living in a San Fran apt with a pretty girl next door. Adventures include: Super Secret Spy Agent Lunch with laser limbo, robot wars, and all manner of dating fiascos. The script isn’t always “on” but the actors are a goofy bunch, and I like their liberty in coining new terms. (My Twitter name quarkblocker was taken from one of their episodes.)
It’s a pretty smart show, much like the one that follows it: How I Met Your Mother at 8:30, with the scruffy and loveable Neil Patrick Harris. How absolutely brill that a talented gay actor plays the best womanizer in situation comedy today.
Anyway, last night’s Big Bang featured an especially entrepreneurial episode about Penny trying to escape her waitressing job by creating “Penny Blossoms” — flowered hair barrettes with a rhinestone center. Sounds really Etsy, right? Of course they’ve got it covered.
She ropes the guys into helping her manufacture a rush order of 1,000 Penny Blossoms for the East Rutherford, NJ Gay and Lesbian Center. Lots of great cracks at the factory worker culture and the invention of work and union songs to help the time pass as you hot-glue-gun a thousand plastic flowers together. (In the makeshift living room assembly line, the Indian geek Rajesh retorts, “If I’d wanted to spend my Saturday nights doing this, I would have stayed in India!”)
The boys also have an idea to market the Penny Blossoms — use it to help men disguise bald spots. How to target this demographic? ADD BLUETOOTH! “Everything is better with bluetooth.”
THE PROFIT MARGIN
Sheldon: 10 a day x 5 days a week x 52 weeks a year = $2,600
Penny: That’s all?
Sheldon: If you took advantage of modern marketing techniques and optimized your manufacturing process, you might be able to make this a viable business.
Penny: And you know about that stuff?
Sheldon: Penny… I’m a physicist. I have a working knowledge of the entire universe and everything it contains.
Penny: Who’s Radiohead?