Indienomics

free markets, free culture

Take this equation and run

with one comment

(limited editions x low prices) + the internet = art for everyone

That’s the formula Jen Bekman used to launch 20×200, a website that spotlights 2 new art pieces a week, priced from $20 up, according to size.

If you’re 1) an art-world outsider and 2) broke like me, shopping for art is not easy. You get your big-box retailers selling you mass market wares (Ikea, Crate and Barrel, Urban Outfitters) or you have to do a lot of hunting on your own: roaming the street markets of SoHo or paying admission to art shows to haggle for pieces.

In contrast, websites like 20×200 offer enjoyable, laid-back browsing. You get to read a little about the artist and their inspiration for the work. You can browse high-res photos of the work, and detailed information about the edition, pricing, and quantity.

It’s a great example of a traditionally offline market (the buying and selling of art) taking advantage of an online space and adjusting for how people engage with prospective purchases on the web. 20×200’s U/X design (user experience design) is spot on, as illustrated by their awesome and deceptively simple infographic for estimating print size:

sizechart

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Written by @hellopanelo

April 2, 2009 at 11:45 am

One Response

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  1. Wow, I love this site. I can actually afford art? How novel! Great find.

    Kim

    April 7, 2009 at 2:51 pm


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