Take this equation and run
(limited editions x low prices) + the internet = art for everyone
That’s the formula Jen Bekman used to launch 20×200, a website that spotlights 2 new art pieces a week, priced from $20 up, according to size.
If you’re 1) an art-world outsider and 2) broke like me, shopping for art is not easy. You get your big-box retailers selling you mass market wares (Ikea, Crate and Barrel, Urban Outfitters) or you have to do a lot of hunting on your own: roaming the street markets of SoHo or paying admission to art shows to haggle for pieces.
In contrast, websites like 20×200 offer enjoyable, laid-back browsing. You get to read a little about the artist and their inspiration for the work. You can browse high-res photos of the work, and detailed information about the edition, pricing, and quantity.
It’s a great example of a traditionally offline market (the buying and selling of art) taking advantage of an online space and adjusting for how people engage with prospective purchases on the web. 20×200’s U/X design (user experience design) is spot on, as illustrated by their awesome and deceptively simple infographic for estimating print size: