A touch of humanity: the cult of the “handmade”
In a time before Twitter and Facebook, there was… cheese.
Old-fashioned, hand-made cheese, long before factories could produce “cheese products” packaged in aerosol cans and individually-wrapped cellophane packets.
Industry trade mag Dairy Field reports that artisan cheesemakers are responding to evolving consumer desires — a subtle rejection of factory-produced goods:
Cheesemaker Valerie Thomas of Winchester, CA-based Winchester Cheese Co., cites other factors — most notably an innate, often unspoken, desire to return to a simpler time, before wireless phones and Blackberries.
“The time is right for artisan cheese makers to be successful because the general population is receptive to remembering when things were made by hand,” Thomas says.
The tailored suit: the measure of a man
A tailored suit signals your arrival. A bespoke tailoring for a man is the equivalent of women’s haute couture (French, “high sewing,” “high dressmaking”).
The word “bespoke” describes this industry of made-to-measure fittings, where the end user receives a product that is highly specialized, not mass market. Today, bespoke industries are popping up around cars, shoes, software, even financial products.
But in this economy, tailored suits and custom cars aren’t as accessible as the the bespoke sandwich.
City Sub sandwichesForget Subway, enter bespoke sandwichmaker City Sub. Once you have the latter, it’s hard to go back to the former.
City Sub’s tailored sandwiches — using quality ingredients and a methodical layering process — can “restore your faith in American craftsmanship.” That’s according to Gene B., a reviewer of City Sub on the website Yelp.
I’m not sure how old Gene B. is, but he sure misses that old-time sandwich-making process. In a post-factory age, we’re nostalgic for things still made by human hands.
“Watching the staff quietly and efficiently turn all those crazy orders into beautifully rendered sandwiches is a glimpse into the past, and what Old New York used to be.”