We all drink from the same indienomics-well
I should have taken a screenshot of my original Google search for “indienomics,” immediately prior to naming this blog. There was scarcely a mention of this word (as picked up by the big search engine anyway) and I was happy to fill the internet vacuum with my brand of indienomics.
Today, someone sent me the link to Indienomics, a snazzy corporate website from IFC/Sundance. They spent more money (on a paid domain name) and time crafting their “indienomics” messaging, with a nifty catchphrase and a made-up definition.
It’ll be a short time before my indienomics digital footprint gets squashed by the corporate giants in a search for this term. Just as well. No one “owns” indienomics, and it was a riff off the popular “-nomics” suffix anyway (Reaganomics, Freakonomics, 3conomics).
Also, compared to the Sundance website, I’m probably the truer “independent” here, working for free on my student wordpress blog! As Chris Anderson would say (author of The Long Tail) I can co-exist with the megabrands online as “one of the millions of niche markets at the shallow end of the bitstream.”
Join me! Plenty of company here, water’s fine in the shallow end of the bitstream…