free markets, free culture

Hustle and flow

with 2 comments


hustleEveryone in this city has a dream, on the front burners or in their back pockets. Every day we’re hustling and, increasingly, helping our friends hustle too.

Supporting our friends’ projects used to be more passive. You’d show up at their poetry reading, improv show, off-off-off-Broadway production, and give ’em that good old-fashioned support of just being there.

These days, the tools of promotion are a lot more robust. Unless you’re a social network reject, you’ve probably been invited to your friend’s next rock show via Facebook events, or sent a Google events invitation that automatically populates to your Google calendar. These tools make it easy to pass on the event to others and help spread the word.


It’s even better when blood kin pimps you out! My friend Goldstein wins the Most Supportive Older Sis award, for promoting her younger sister’s first show at Brooklyn’s Bar 4 last week. Her impromptu media blitz, pre- and post-show, included:

– spontaneous email about show (“They are really really good. And I would think so even if we were not related.”)
– link to band’s myspace
– facebook announcement
– twitter announcement
– self-edited youtube of live show (live clips + photos)

Keep on pimpin’

How do you pimp out your friends? Do the hustle!

I’m indebted to clayton cubitt for the friend-pimpage theme. He was promoting someone’s new magazine project with this meaty quote:

I’m a firm believer that the future for artists is direct-to-fans, so this is a great way for anybody who follows his work to get it directly from the man, instead of some vampiric middleman publisher. Power to the people!


Written by @hellopanelo

February 14, 2009 at 1:34 pm

Posted in Uncategorized

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2 Responses

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  1. I’ve always felt that the marketing possibilities of online social networking have a different value for different categories and arts & entertainment are clear winners.

    There has been a nice Digicomm “posts on music” theme building already and I’ll be adding to it, I’m sure.


    February 14, 2009 at 3:21 pm

  2. you’ve got it matt, A&E rules right now. just saw Shira’s blog entirely on promoting classical musicians online. also, for many people, music is an easy cultural reference. one of my friends calls herself “the human jukebox” — the kind of girl who has a tune for every situation…. Broadway tunes, that is.


    February 16, 2009 at 1:15 pm

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